RRR-2026 / CASE 05 / CANNON LAW
EST. HOUSTON, TX  ·  NO TEMPLATES. EVER.
EVIDENCE BELOW ↓
Case file Nº05 Legal · Family + Criminal Brand + Platform + SEO ● Live — Aug 2026

Cannon Law.
Built for the fight.

Seven attorneys. Two practices — Board Certified family law and Lawyer-Scientist DWI defense — under one roof in Sugar Land, Texas. RRR built the brand direction, the custom WordPress platform, and the search layer that gets it found across eighteen counties.

Client
Cannon Law — Sugar Land, TX
Scope
Identity · Web platform · SEO
Stack
WordPress, custom build
Shipped
August 2026
Live site
Cannon red · E0301E
Ink · 0C0C0C
Paper · FAF9F6
Slate · 222F49
The evidence

A law firm that fights.
A site that sells it.

Cannon Law pairs a Board Certified family lawyer — a credential fewer than 1% of Texas attorneys hold — with one of the youngest Lawyer-Scientists in DWI defense. The old web presence didn’t say any of that. The new one leads with it: credentials up front, both practices sold equally hard, and a consultation number that never leaves the screen.

→ Editorial case-file layout — numbered sections, ghost display type
→ County marquee — eighteen service areas in motion
→ Credential wall — board certification, ACS, Avvo, Top 40
→ Reviews reframed as verdicts — proof in the client’s words
Seven attorneys · Est. 2018 Just shipped
cannonlawtexas.com
The Cannon Law team
/meet-the-team
Alli Cannon — criminal law and DWI defense
2018
Firm established — practicing law in Texas since 2004
7 + 4
Attorneys on the roster, plus four paralegals behind them
2
Offices — Sugar Land & The Woodlands
18
Texas counties served, Fort Bend to Travis
<1%
Of Texas lawyers are Board Certified in family law — 835 of 118,000+
10.0
Avvo rating — Lennea Cannon, partner, family law
ACS
Lawyer-Scientist designation — among the youngest to earn it
40<40
Top 40 Under 40 — criminal defense recognition
01
CHAPTER 01

The brief: two fights, one roof.

Most firm sites pick a lane. Cannon Law couldn’t — family law and criminal/DWI defense are both flagship practices, each with its own lead attorney, credentials, and client in crisis. The site had to sell both without splitting the brand in half.

The answer was structural: one voice, two clearly numbered practices, and a homepage that walks the visitor straight down the firm’s spine — history, practice, proof, team, verdicts, territory.

02
CHAPTER 02

The identity: quiet paper, loud red.

The palette does the firm’s talking — warm paper and near-black ink for the calm, a single signal red for the fight. Display type is set heavy and tight; section numbers and ghost words (HISTORY, PRACTICE, VERDICTS) run behind the content like court records.

The line that anchors it all was already theirs: “Protecting your family. Defending your freedom.” The design’s job was to make the site say it as plainly as the lawyers do.

03
CHAPTER 03

The build: custom WordPress, no theme in sight.

Custom-built on WordPress so the firm can edit content without touching design — no off-the-shelf theme, no page-builder look. A county marquee runs the eighteen service areas on a loop, the consultation number rides in a persistent red action bar, and every practice section links straight into its service pages.

→ Full practice-area architecture — family and criminal, each with sub-services
→ Team system — seven attorneys and four paralegals, each with a card
→ Credential & review sections built from real, verifiable sources
04
CHAPTER 04

The search layer: eighteen counties deep.

A law firm site earns its keep in the results page. The build carries service-area architecture across the firm’s eighteen counties, structured practice pages for every family and criminal service, and the on-page SEO to match — so “family lawyer” and “DWI defense” searches across Fort Bend, Harris, Brazoria and beyond land on pages built to convert them.

Exhibits

From the file.

Cannon Law attorneys
Exhibit A — the firm
Courtroom
Exhibit B — the arena
Alli Cannon
Exhibit C — DWI defense, led
Traffic stop
Exhibit D — the science, cross-examined
Natalie Markham
Exhibit E — the roster runs deep
Patrol lights
Exhibit F — when the call comes
“Protecting your family.
Defending your freedom.”
Cannon Law — the line the whole site is built around
What shipped

Everything a firm needs
to open its doors online.

01 · Brand

Identity direction

Palette, type system, and the editorial voice — paper, ink, and one loud red.

02 · Platform

Custom WordPress build

Every template hand-built — homepage, practices, team, reviews, service areas, contact.

03 · Search

SEO & local architecture

County-level service pages, structured practice content, and the on-page layer to rank for both fights.

04 · Proof

Credential system

Board certification, Lawyer-Scientist, Avvo, Clients’ Choice — real credentials, framed to convert.

No invented numbers here: the site shipped in August 2026, so the case-result stats stay off this page until they’re real. The credentials above belong to the firm — verifiable, sourced, already earning.

Next case file — Nº01
Enos Family Law — the 120-URL platform
Open the file →