Exhibit A — the series master
The frame every week inherits
The frame every week inheritsSame frame — new face
Drop in the headliner — ship it
Drop in the headliner — ship itA weekly comedy brand for Margaritaville Lake Resort — built to turn Saturday night into a destination, and to look like the same show every single week while the lineup keeps changing.
The frame every week inheritsDrop in the headliner — ship itMargaritaville Lake Resort books stand-up every Saturday night. The comics change weekly; the audience shouldn’t have to re-learn the show each time.
Promoting each night from scratch meant fifty-two one-off posters a year — and a show that never built equity. The resort needed the opposite: a night with a name, where the brand is the constant and the comic is the guest.
“The Headliner Series” owns the poster. Whoever performs, the show is the headline.
Every week runs the same four beats — announce, countdown, night-of, socials — so promotion compounds instead of restarting.
Premium type, confident color, real art direction. It looks like a destination, because it is one.
One kit produces the whole weekly drumbeat — four beats, one family — sized for feeds, stories, screens and print around the resort.
New week, one swap: the face and the name. The rest of the design holds the line.
Comics send whatever headshot they have. The frame is built to make every one look deliberate.
Announce, countdown, night-of, socials — each piece recognisably the same show.
Square, story and screen cuts from the same master — nothing recomposed by hand.
Loud enough to sell Saturday, disciplined enough to live beside the Margaritaville mark.
The resort team runs week nine without me. That was the brief behind the brief.
Once the series proved out, the same voice carried across the resort calendar — cruise promos, drink launches, menus — one team, one standard, every screen.
“Same show. New headliner. Every Saturday.”